Prayag emphatically extends its support & association with Team — Kings XI Punjab for IPL 2018

A move that will help Prayag gain major market share, enhance brand recognition and hence achieve deeper market penetration across the country

New Delhi, 30th March 2018: Prayag, India’s leading bath assets, PIPES and Sanitaryware brand ‘Prayag’ has announced its association as Official Team Partners with Kings XI Punjab for the upcoming season of Indian Premier League (IPL) 2018. This association will help Prayag gain major market share, enhance brand recognition and hence achieve deeper market penetration across the country.

Earlier as well Prayag has been associated with Kings XI Punjab. A team of top most all-rounders, Kings XI Punjab has already won the hearts of all the cricket lovers with their ecstatic performance in the previous seasons of IPL.

Announcing their proud association with Kings XI Punjab, Mr. Nitin Aggarwal, CEO, Prayag said, “I relate my passion to the enthusiasm of the recently revitalized Kings XI Punjab, a truly vibrant cricket team with the players full of young energy under the astute leadership of Ravichandran Ashwin. I’m sure our partnership with this go-getter-team will play a vital role in connecting better with youth of the country, which will surely help us achieve deeper market penetration and capture major market share.”

The 2018 season of the Indian Premier League will be the eleventh season of the IPL, a professional Twenty20 cricket league established by the BCCI in 2007. The season, which will be held from 7 April to 27 May, will witness eight teams playing with each other with the opening and final matches are scheduled to be held at the Wankhede Stadium in Mumbai.

Just after its striving association with recently concluded Nidahas Trophy T20 series as associate sponsor, this is the second time in continuation Prayag has announced its association with another major cricket series this year. Continuing with its passion to sponsor major sporting events in the last couple of years, Prayag has been associated with Asia Cup as associates sponsors, IPL as official team partners of Kings XI Punjab, Title sponsors for Prayag Cup 2nd year in a Row (India –Zimbabwe), ‘India Zimbabwe T20 and ODI International Series’ in Harare, Zimbabwe, Atlético de Kolkata and Delhi Dynamos for ISL, Delhi Waveriders for IHL, U Mumba and Patna Pirates for Pro Kabbadi league, and lots more.

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